Apple emphasizes privacy as a fundamental human right, striving to enhance user experiences while safeguarding personal data. Through techniques like differential privacy in its opt-in device analytics program, Apple gains insights into product usage for improvements without accessing individual-level data. This commitment extends to Apple Intelligence, where the company avoids using private personal data or user interactions when training foundation models. For publicly available internet content, filters are applied to remove personally identifiable information such as social security and credit card numbers. In this context, Apple is developing new methods to identify usage trends and aggregated insights, enabling feature improvements powered by AI while maintaining user privacy. These efforts underscore Apple's dedication to balancing innovation with robust privacy protections.

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